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What data we collect and why

Our website uses cookies to make it work as efficiently as possible. We also collect analytics data about visitors to our website using Google Analytics, so that we can further improve our website and services to meet the needs of our users.


Cookies are small text files that a website saves on your computer or mobile device when you visit the site. Session cookies are temporary cookies that remain in the browser until you close it. Persistent cookies stay longer, or until you remove them manually.

You can refuse the use of cookies by blocking cookies in the browser settings. In this instance, some of the website’s functions may not be available.


We use Google Analytics for visitor tracking. The service uses cookies to collect data and to report on the use of web pages without identifying individual Google users. You can check Google’s privacy policy at https://policies.google.com/privacy. More information on Google Analytics data privacy and security can be found here.

Content embedded from other sites

The articles on this website may include embedded content (such as videos, images, articles, etc.). Opening embedded content from other websites is comparable to visiting the third-party website itself.

These websites may collect data about you, use cookies, embed third-party tracking cookies, and monitor your interaction with the embedded content, including interaction tracking, if and when you are logged in as a user on the website. Please refer to the privacy policies of Facebook, Twitter, YouTube, and other websites on their own pages.

Who we share your data with

Opinkirjo will not disclose data to any third parties. Google Analytics may disclose data to third parties if it uses third parties as processors of the collected data or if the disclosure of data is required by law. Google states that it only saves non-identifiable data.

How long we keep the data

Analytics data is kept for 50 months to allow us to monitor the website’s development and conduct comparative analyses with previous years.

What rights you have to your own data

If any identifiable data is generated during your visit, you have the right to request access to, rectification of, and erasure of such data. If you wish to block the use of cookies, you can do so in your browser settings.

Where we send your data

The analytics data is stored on a Google server in the United States. Google’s terms of service meet the requirements of the EU General Data Protection Regulation (GDPR), and Google protects the data in accordance with its own policies. More information on Google Analytics data privacy and security can be found here.